The Unseen Vietnam

Luxury Tour Magazine & Itinerary Guide

Lead Designer (Art Direction, Editorial Layout, Typography)4 weeks

Editorial · TravelAdobe InDesign · Adobe Photoshop · Adobe Illustrator

Overview

"The Unseen Vietnam" is a high-concept tour magazine I designed to market and detail an unprecedented luxury itinerary: a complete 12 days guided journey from Hanoi to Ho Chi Minh City and the Mekong Delta.

The challenge was not just to list destinations, but to design a reading experience that could organize two years of discovery into something beautiful, clear, and inspiring. This project was my effort to create a worthy companion for an epic adventure and a book that feels both like a grand narrative and a practical, day-by-day guide.

Design Rationale

This magazine is for a special 12-day tour of Vietnam. The design had to do two main things: make the tour look amazing, and make the plan easy to understand.

For the Traveler:

I made this for people who want to see more than just the main tourist spots. They want a real, local feel of Vietnam, from Hanoi to the Mekong Delta.

Key Design Choices:

Clear "Day" Layout: The biggest design choice was putting "DAY 1", "DAY 2", etc., in big, clear text on every page. This makes the 12-day plan super easy to follow. Readers always know exactly where they are in the journey.
Clean & Spacious Look: I used a simple layout with lots of space. This makes the magazine feel calm, premium, and easy to read, so the beautiful photos and stories are the main focus.
Trust Through Design: By showing the whole plan in a clean, organized way, the design helps people trust the tour. It shows that every day is well-planned and that they will be in good hands.

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